Leadership Ethic

UNIT 6 Assignments – Personal Leadership/Ethics Statement GB580: Strategic Management Mary Dereshiwsky Hugues Joseph When it comes to my personal leadership/ ethics, I have to take that seriously due to the fact this part can make as well brake a company. This is the sort of guideline that makes a company; furthermore, you have a lot of companies that gets in trouble due to the fact their do not follow a certain ethic guidelines.Ethics  are considered the moral standards by which people judge behavior. Ethics are often summed up in what is considered the â€Å"golden rule†Ã¢â‚¬â€do unto others as you would have them do unto you. While this makes sense as a general rule of thumb, it is not entirely useful when looking to define business ethics. In business, there are many different people you have to answer to: customers, shareholders and clients.Determining what to do when an ethical dilemma arises among these different interests can be extremely tricky, and as such business ethics are complex and multi-faceted (2012). There is couple things that effect business ethic There are Honesty, Objectivity, Integrity , Carefulness, Openness, Respect for intellectual property, Confidentiality, Responsible publication, Responsible mentoring, Respect for colleagues, Social responsibility, Non-discrimination, Competence, Legality, Human subjects protection.The bank I used to work for several years back had some of that issue as for time to time you will find the manager give the customer the wrong information on purpose as a way to avoid helping the customers. We would be looking at the manager because we knew he was doing the wrong thing to do and it seemed as the customer knew he was lying as well; furthermore, the bank was losing money due to the fact many people did not want to deal with him as well.All the employees must have that possess a skill when it comes to customer something like extrovert. Former Penn State assistant football coach Jerry Sandu sky was sentenced to 30 to 60 years in prison on molestation charges in a case that focused attention not only on his crimes but on how university officials allegedly covered up the incidents to save their profitable sports program from embarrassment and scrutiny. In the wake of the sentencing, several ethical issues were cited in the U. S. press: (2012).This is a problem due to the fact that you have parents who have trusted their kids with these coaches and those coaches take advantage of the parents as well the children and sadly most of the time the kid do not have the power to say â€Å"NO† due to the fact they’re have trusted the coaches. This is why a person who work at an organization must have certain features such as extrovert which define as someone who is social and outgoing, comfortable around groups of people, starts conversations, does not like being alone.Sensory which defines gathering using sense, practical and able to rely on common sense; furthermor e, the ability to judge because it provide one to be well structured as well organize so therefore that person does not like to leave any loose ends. I would love to have someone who is very dedicated someone that I can rely on and depend on when something that have to get done the person will know off the bat and no one have to them nothing.This is consider to be a strong suite for one person able to do that; furthermore, this will also give that person the opportunity to move further with the company and most like will be the first to be recognize when there is an open opportunity. References: More ethical issues arise following sandusky sentencing. (2012). Retrieved from http://www. globalethics. org/newsline/2012/10/15/ethical-issues-2/ A closer look: Definition of business ethics. (2012). Retrieved from http://reference. yourdictionary. com/word-definitions/Define-Ethics. html

What is the difference between fat- and water-soluble vitamins?

There is a well of a difference between water-soluble vitamins and fat-soluble vitamins, the two classifications of the organic nutrient compounds called vitamins. The word vitamin comes from the Latin word â€Å"vita† meaning â€Å"life† and â€Å"amine†, which means â€Å"nitrogen† (â€Å"What’s the difference†, 1996,  ¶ 4). Vitamins are nutrients essential to the human (or any animal) body because their presence in minute amounts enables the completion of important physiologically related metabolic processes. Vitamins are grouped according to the liquid or substance medium that is required for the body to be able to absorb these nutrients. Their grouping into either being soluble in fat or in water is an important determinant of how vitamins act in the body (Doctor's Responses Archive, n. d. ,  ¶ 2). There are nine water-soluble vitamins, namely Vitamin C and the B vitamins B1 (Thiamine), B2 (Riboflavin), B3 (Niacin or Vitamin P/PP), B5 (Pantothenic), B6 (Pyridoxine/Pyridoxamine) and B7 (Biotin). On the other, there are four fat-soluble vitamins, which are Vitamins A, D, E and K. The fat-soluble group needs lipid or fats in order to be absorbed through the lymphatic system (small intestines) and into the body's general blood circulation before being stored in body tissues. Fat-soluble vitamins, particularly Vitamins A and E, tend to remain in the body such that excessive intake can lead to an adverse condition termed hypervitaminosis (Doctor's Responses, n. d. ,  ¶ 4). Herein, water-soluble vitamins contrasts with the other group because Vitamin C and the B group are easily dissolved in water and the excess of these micronutrients are excreted in the urine. . What are antioxidants and phytochemicals? Antioxidants are naturally occurring substances that prevent the destructive process of oxidation and its adverse effects. Cells in all living organisms feature complex antioxidant systems that inhibit chemical damage wrought by oxidation. Antioxidant chemicals and enzymes in living organisms also help in the regulation and sustenance of various cellular proces ses. Antioxidants have been promoted and advertised to prevent strokes and heart diseases and even cancer. There are antioxidants shown to have delayed atherosclerosis in experiments with animals. Observational studies in humans have established a relationship between lower incidences of heart attacks and the inclusion of Vitamin E in the diet but the more conclusive clinical trial studies have demonstrated otherwise (â€Å"Vitamins & Exercise†, n. d. ,  ¶ 11 & 12). Some foods with high amounts of antioxidants are mushrooms, most berry fruits, peppers and spinach, barley, pecan and pistachio nuts, coffee, teas and chocolate. Phytochemicals or phytonutrients, on the other, chiefly refers to plant-based compounds that are not essential to the normal bodily metabolism but nonetheless promotes good health such as by helping prevent the onset of diseases (Phytochemicals, 2006,  ¶ 1). Phytochemicals are not presently classified under nutrients because they are not indispensable to sustaining life but they are nonetheless associated with the treatment and/or prevention of cardiovascular disease, cancer, diabetes and hypertension (Dresbach & Rossi, n. d. â€Å"How are they beneficial†). Phytochemicals and antioxidants intersect somewhat. The former necessarily come from plants but antioxidants can be found in animal-based foods. Also, vitamins, minerals and phytochemicals can have antioxidant properties whereas phytochemicals can serve other functions other than their antioxidant features. (Collins, 2005,  ¶ 2). 3. What factors do you consider before taking dietary supplements? The factors I would con sider before taking dietary supplements are safety, substantiation of efficacy, costs, and product quality. Safety should be a primary factor so as not to run counter to the very purpose of dietary supplements, that is, the improvement of one's health. I would first ask around to make sure that the touted product is generally safe and in what dosage. I'd probably also consult with a doctor or medical expert as to whether the particular supplement poses no adverse effects to any existing health condition of mine. Another important factor would be whether the product has at least some measure of substantiated claims of efficacy. Outright recommendations from the medical community would be best but positive results from clinical trials conducted by reputable institutions would do for me. I would also consider whether the supplement has considerable use or history in traditional, particularly Eastern, medicine. After all, a number of important drugs used in modern medicine have been inspired by ancient traditions, including the malaria drug quinine. Costs of course is important–whether I can afford to regularly take it or I'd be better off choosing an alternative supplement. Product quality is another important factor that I could look into by checking on the reputation and manufacturing standards of the company. 4. What should be the role of government, if any, in influencing your dietary decisions? Given the assumption that the safety issue has been covered, in general, the government should at most serve to guide the public when it comes to dietary decisions. Whether the government be democratic or totalitarian, I don't believe people should be directly forced into or against eating or taking in foods and supplements that are not of their choices. I believe in freedom of consumer choice and in the individual right to decide for herself or himself what foods and supplements she or he prefers and what would work best—without need for doctor's prescriptions. However, I also firmly believe in judicious government regulation of food and dietary supplement manufacturers and the regulation of the corresponding markets. The government should monitor companies who make or process foods and supplements, as it does manufacturers in other segments. Government supervision should ensure that the ingredients and processes listed on product labels are accurate and that manufacturing conforms to certain quality standards. The market itself should be meticulously regulated in terms of the health claims advertised or printed on the labels. Permitted health claims should conform to standards based largely on scientific evidence that support said claims. To illustrate, the regulation by the U. S. Food and Drug Administration of dietary supplements not as drugs but as foods (Dietary Supplement, 2006,  ¶ 2) provides the consumers the appropriate guidance to make wise decisions in their use.

Describe the UK carbon reduction strategy, trends and the contextual Literature review

Describe the UK carbon reduction strategy, trends and the contextual issues that are forcing carbon reduction - Literature review Example UK policy: Recent years have seen a significant increase in the U.K legislation’s focus towards reduction in carbon emissions. A number of government departments across U.K have seen adopt and implement greener processes and equipment to help reduce carbon emissions. In 2008, the UK Climate Change Act proposed a target regarding the reduction in carbon emission levels of the country. Through the Act the government obtained its first target for the year 2020 in which the government has taken upon itself to reduce carbon emissions by at least 34%. Along with a short term target the Act also has provided the British government with a long term target for the year 2050 where its target of carbon reduction is 80% (DWP, 2013). The Act provided the basis for a number of legislations such as the CRC EES (CRC Energy Efficiency Scheme), which makes it mandatory for each and every sector to purchase a certain amount of carbon allowances every year (DWP, 2013). In addition to this, the go vernment has made it compulsory for all government departments to adhere to the carbon reduction targets that have been provided to them. These targets are in terms of energy consumption, transportation as well as in terms of solid and water waste (DWP, 2013). The table below shows the sources of carbon dioxide emissions, within U.K, in metric tonnes since 1995. Finally in order to promote the idea of carbon reduction all buildings that cover an area of at least 1000 square meters and provide public access are legally bound to procure a DEC (Display Energy Certificate). DEC rates each building between a scale of A and G with A representing a building with the lowest amount of carbon emissions and G representing a building with the highest amount of carbon emissions (DWP, 2013). Year Energy Supply Transport Business Residential Other 1990 241 120 113 79 39 1995 210 120 107 81 36 2000 203 125 107 87 31 2005 216 129 97 84 27 2008 213 125 90 80 23 2009 190 121 79 75 17 2010 195 119 79 8 7 18 2011 182 117 76 66 17 2012 192 116 79 74 18 Source: (Department of Energy and Climate, 2013) Climate change: Climate change is a phenomenon that leads to a significant change in the temperature of Earth over a period of time. Climate change occurs due to numerous factors for example natural phenomenon such as a variation in solar radiation that hits the earth increase the temperature of the planet. However, over the past few years’ human activities have also contributed to the increase in the overall temperature of the globe. These factors are have collectively been categorized under the heading of global warming (Houghton, 2004). Global warming in its basic terms is the steady increase in earth’s temperature mainly due to the greenhouse gases such as carbon dioxide, chlorofluorocarbons and other pollutants. Due to the increase in greenhouse gases the past few years have been the warmest over a period of hundred years. The effects of global warming are not just re lated to the overall temperature of the planet, but can cause a wide range of physical as well as social impacts (Oxlade, 2003). Experts believe that

Capter one question and chapter 6 Case Study (International Business) Essay

Capter one question and chapter 6 Case Study (International Business) - Essay Example These ventures are also subject to restrictions that are not found locally. You can expect to face four different types of risk during this proposed expansion. Cultural risks include unfamiliar ethics and negotiation styles, while commercial risks come from potentially weak international partners, as well as increased operational costs. Additional threats come from currency differences, and country risks that are closely tied to the national political system of each participating nation. I hope that you will research these factors prior to launching an international campaign. I am certain that you will come to understand the importance of altered strategy in international business endeavors, at which time I would be happy to offer further assistance should you desire. The assigned case presents the factors that have allowed Hyundai to become a leading force in the international automobile industry. They are introduced as one of the few auto businesses to maintain profits during the global financial crisis of the late 2000s. Several suggestions are offered to explain the success. The company benefits from local influences like the availability of skilled labor for low costs, and the advantage of a weak domestic currency that made international customers interested in their products. Demanding South Korean consumers also inspired a highly competitive local market that requires consistently high quality, exceptional customer experience, and regular innovations in order to compete. These standards contributed to the original success of Hyundai entering foreign markets. Another important influence is global integration achieved through diversifying the locations of operations, though this also presents the threat of excess capacity. Hyundai`s success is ultimately attributed to their determination to remain committed to growth despite external financial crises. 1. The local population provides

Countries with low birthrates Essay Example | Topics and Well Written Essays - 500 words

Countries with low birthrates - Essay Example This report aims to highlight the changes in Italy and Germany’s population structure and the population policies I’d implement to achieve future sustainable growth levels. Italy’s population is expected to significantly decline from its current level of 61 million to around 55 million by 2050 (CIA, 2011). Italy’s current population growth rate stands at 0.42%. This will result in an aging population as life expectancy increases (currently 81 years) and birth rates fall (currently 9.18 births per 1000 of the population). Italy’s total fertility rate at 1.39 children per woman is also below the replacement level of 2.1. Only 13.8% of Italy’s population is under the age of 14, compared with 20.3% of its population who are over 65. Germany’s population has also started to decline by -0.208% from 82.5 million in 2004 to 81.47 million in 2011 (CIA, 2011). There are currently 8.3 births per 1,000 of the population and an average fertility ra te of 1.41 children. Germany also has a great population imbalance in which 13.3% of the population are under the age of 14, whilst 20.6% of the population is over 65.

Three Google Apps Essay Example | Topics and Well Written Essays - 750 words

Three Google Apps - Essay Example However, if the intended person contacted or sent to a message is offline, he or she will receive the message when he or she goes online (Darbyshire, 2010).Second, the Google Docs is a free Google application and an online word processor that is web-based and allows for creation, editing and online storage of documents and spreadsheets. There is access to the files, documents, and spreadsheets, created, edited, and stored online using computers provided there are full-featured web browsers and an internet connection. Google Docs both create and format text documents and enables for collaboration with other people in real time. Google Docs allows one to perform such functions as uploading a word document and converting the document to a Google document. In addition, Google Docs allows the users to add formatting and flair to the documents by adjusting colors, spacing, margins, and fonts. Moreover, Google Docs enables people (the users) to invite other people for collaboration purposes on a document edit, review, or access (Darbyshire, 2010). Third, Google sites are the tools for the creation of web pages for the purposes of providing work productivity suites. Google sites enable all people to create sites that are team-oriented where anyone can collaborate and share files with one another. In the Google sites, people can collaborate and work together to add information and file attachments from other Google applications such as YouTube, Picassa, Google Docs, and Google Calendar (Darbyshire, 2010).

Strategic Management Essay Example | Topics and Well Written Essays - 1250 words - 4

Strategic Management - Essay Example 277). The Walt Disney Company's mission has evolved through the years as the company has gained more success. Walter Disney founded the company in 1923; it was after he visited amusement parks with his daughters where he would be bored while they played. The original mission was to provide entertainment of the kind that children and adults both could enjoy, making the whole experience family oriented. However, as the years have progressed, the Disney mission has evolved as well. The official mission statement of Disney is the following: â€Å"The mission of The Walt Disney Company is to be the largest and most trusted producer and provider of entertainment and information. Using our portfolio of brands to differentiate our content, services and consumer products, we will become the most responsive and adaptable to serve the needs of the consumers’ in our target markets. We will maintain our integrity and adhere to the core values upon which our company was founded as we creat e the most innovative and profitable entertainment experiences, most reliable and relevant informational services, and related products in the world† (Walt Disney Mission Statement: Creativity + Innovation = Profits, 2013). One of the key reasons due to which it is as successful as it is due to its strong vision, which is to be one of, if not, the mot major producer and provider of entertainment and information in the world. In fact, the company is now seen to be the most innovative and creative in providing entertainment to children and adults alike, with rides, characters, detailed storytelling, hotels, spas and a sports complex. Important Stakeholders: Stakeholders and risk bearers exist in every business, be it a small home-based one or an expansive multinational. Therefore, naturally, the multibillion-dollar worth, Disney Theme Parks has their share of stakeholders. These include the employees, consumers, communities that live near the resorts, suppliers, factories, retai lers, contract workers, nongovernmental organizations and charities, media, governmental organizations and, of course, the shareholders (The Business Communication Casebook: A Notre Dame Collection, pg. 251). Since it is a company of a large scale, it has numerous stakeholders to consider and engage with when making plans or addressing issues (The Business Communication Casebook: A Notre Dame Collection, pg. 251). It is, in fact, a mark of strength of a company of this large a size to engage with its stakeholders in order to better address their needs and the needs of the communities they work in, to result in more cohesion and better returns. Opportunities and Threats: Although Disney has become a huge corporation in terms of the services it provides, there are still several opportunities and aspects that it can perhaps tap into. Disney, due to its major clientele, can be a good source of promoting world peace and other noble causes. Because it is a theme park stemming from childho od stories and cartoons, it could be a rich source of providing education to the needy since it can reach out to many people. Another philanthropic opportunity it could pursue would be to give employment to citizens that cannot find work elsewhere, as a way of giving them a second chance to make a difference to society. Since Disney is

Research a topic about an artist, an art style, a period in art Essay

Research a topic about an artist, an art style, a period in art history, a particular type of visual art - Essay Example The first artistic period that should be carefully examined as called the Blue Period. It lasted several years from 1901 to 1904 and features depressive pictured that were painted primarily using blue color. It is argued that â€Å"the Blue Period was a direct result of his friend’s death† (Walther 15). Indeed, a close friend of Picasso died and the famous painter found a way to express his grief with the help of art. The next period that one may want to explore carefully is often called the Rose Period. It lasted for two years, but it was incredibly fruitful. Just like with the previous period, the major color that dominated the majority of the paintings, but rose, but the tone of the works of art was absolutely different. It often included harlequins which is largely seen as the symbol of Picasso that he put in his paintings. The third period in his artistic development is a transitional one. Nevertheless, it was able to provide the world with fabulous masterpieces. The name for it is the Black or the African period and it lasted for three years: from 1906 to 1909. Indeed, at this time the technique of Picasso has been largely influenced by the African art, especially the masks that the African tribes created. In addition to that, it is largely regarded as the period of time when the artist developed his first understanding of cubism. The period that preceded is largely one of the most important and one of the longest ones. It lasted from 1909 to 1917 and the general term that is given to it is cubism. However, it is important note that within cubism, there have been several periods as well. At first Picasso changed the shapes of some objects while depicting the reality. Afterwards, during analytic cubism, the reality was carefully examined and presented as a mechanical aggregation of geometric shapes. Finally, the synthetic cubism often presents the object as easily recognized symbols, but in distorted order. Starting from 1917

Marketing Planning For Wilson Cycles Essay Example | Topics and Well Written Essays - 2750 words

Marketing Planning For Wilson Cycles - Essay Example The case study of Wilson Cycles reveals that the owners have a vision and have implemented an appropriate marketing plan for the success of their business venture. But realizing the demand of the customers and shift in the usage of cycles from leisure activities to health purposes, it is important that the owners make some changes in their marketing plans. According to Brushett and Franklin, there are four most important elements for the successful designing and implementation of marketing plans i.e. knowledge (what are the customer needs and demands), research (information about the industry and product so that the compatibility between the two can be determined), focus (clarity about company’s direction) and communication (ability to reach the customers with right channels so that they make repeated purchases). The sons of the owners are aware of the demands of the customers and want to expand their retail activities by making proper use of online mediums of communication. T he growing trend of the cycling industry along with the changes happening in the global world, it is recommended that they go ahead with the third options that they are considering which is revamping the Wilson Cycles’ image to a retail store that has the good range of branded products at affordable price ranges.  After the first year of operations as rebranding Wilson Cycles, next year it will develop the strategy of developing a triathlon shop as it will provide services for the road and time-trial bikes along with the swimming.with the swimming an

Drug Testing Welfare Recipients -- Article Analysis Essay Example for Free

Drug Testing Welfare Recipients Article Analysis Essay Jonathon Walters author of â€Å"Should Welfare Recipients be Drug Tested?† published an article on March 13, 2012 for Governing: The State and Localities that provided readers with several points of interest when discussing drug testing welfare recipients. Walters states in his article â€Å"According to the National Conference of State Legislatures, almost two dozen states are considering bills that require drug testing those either applying for or receiving public benefits, a policy that has been cut down in the courts before because the Fourth Amendment grants that every individual be secure in their persons, houses, papers and effects against unreasonable searches and seizures. (Should Welfare Recipients be Drug Tested? para 1.) This paragraph explains that states are having difficulty passing this bill because the government feels that it violates American’s 4th amendment. Walters brings up arguments from both a favoring side and an opposing side. Favoring sides would not want to give someone government benefits if they are using the benefits to support a drug habit and could save the government money by denying applicants. The opposing side feels that drug testing would come to a great expense to the government and rather than drug testing an individual who needs help because of their drug addiction other programs such as rehab would save money to local, state and federal governments. The author feels that both are good arguments. To further continue on the opposing side of drug testing welfare recipients; Walters explains that â€Å"Drug testing is expensive. Tests cost anywhere from $35 to $75 to administer, according to the liberal-leaning Center for Law and Public Policy. By their math, it would cost anywhere from $20,000 to $77,000 to catch one drug abuser.† (Should Welfare Recipients be Drug Tested? para. 4). On the favoring side legislators have a different calculation and use evidence that biometric screenings such as finger printing lower numbers of participation among welfare recipients. States that do not participate in finger printing have more people applying for welfare. Walters feels that this would be a â€Å"cynical† way of lowering costs. Opposing sides also feel by isolating those who are at risk, for example ex-felons may lead them down a wrong path again because applying for welfare is much harder, therefore, costing the government more money by putting them back in jail and providing them with treatment. Walters asks how will the government determine who receives welfare and how do we make sure that the wrong person doesn’t receive it? Technology will help determine that mistakes won’t be made. â€Å"The public, in general, supports providing help to those who really need it. In that regard, states and localities are developing much more precise tools mostly thanks to improved information technology to ensure that only those who qualify for benefits receive them (and, not incidentally, to ensure that those providing services arent gaming the system).† (Should Welfare Recipients be Drug Tested? para. 8). Overall, Jonathon Walters remains neutral throughout the article and provides detailed rebuttals for both opposing and favoring sides. He agreed that both sides had good arguments and in the end it would be up to America in the long run to decide what is best for its people. References Walterss, J. (2012, March 13) Should Welfare Recipients Be Drug Tested? Governing: The States and Localities. Retrieved from: http://www.governing.com/topics/health-human-services/testing-welfare-recipients-drugs.html

Academic Culture In Different Countries

Academic Culture In Different Countries Academic culture refers to the attitudes, values and ways of behaving that are shared by people who work or study in universities, for example, lecturers, researchers and students. (Brick, J, 2009, p.2) What constitutes academic culture is different for students who come from different cultural backgrounds? The academic culture is totally different for Malaysia and Australia. In Malaysia education, the teaching styles is more teacher-centered where teachers will be giving exactly all the information to students and students are not expected for give respond to teachers questions. It is called spoon-feeding learning styles in Malaysia. This learning style is very popular in Malaysia education because it makes the learning easier to students. Therefore, students dont need to find any extra information for their studies. However, the teaching styles for Australia education is based on student-centered. Australian students are expected to play an active role during tutorial. Students need to have an active participation in discussion with their peers. Besides, students are able to challenge to lecturer or tutor because they can express their opinion. In Malaysia, the education system is more exam-oriented. Therefore, spoon-feeding learning styles will make students only study for specific books or the notes that they get from teachers. Other than that, students will follow the instruction that given by teachers which is memorizing the notes and go for examination. In this approach, students dont understand the knowledge they learned. So, they cant become an active learner in the future. Conversely, Australian education system is more practical-oriented. They are focusing on student understanding. It is not just study everything without understanding the knowledge. Students are advised to voice out their opinion during discussion. It is a training program for them to become independent learners in the future. MCD 1510 Learning Studies (Task 2) Culture is an integral part of society. An individuals attitudes, values, beliefs, arts, ideals, modes of perception, and habits of thought are greatly influenced by the culture in which he or she lives. Every society has a different culture, where people who share their culture also share their attitudes, specific languages, behaviors, values, and traditions. It is easy to know the culture background for a person based on their attitudes and behaviors. For example, the common perception of Australians is that they are informal, open and direct and say what they mean. They call people by their first name and say please and thank you to be polite. They are allowed to call teachers by their first name, even though they are students. This showed that they believe that people should be treated in the same way and the principle of giving people a fair go. Conversely, most Chinese has a very formal culture when they talk to someone who has a higher status and older than themselves. They place their culture importance on hierarchy. They need to show their respect when talk to older people and people who has a higher status. Therefore, they call a persons whole name which is his or her first and last name together. Other than that, Chinese has a lot of etiquettes during meeting, gift giving and dinning. Besides, greetings are formal and important and the oldest person must be always greeted first. However, culture is not only about the different culture countries background. There is a culture named academic culture which is the culture of universities. Academic culture refers to the attitudes, values and ways of behaving that are shared by people who work or study in universities, for example, lecturers, researchers and students. New students have to learn new knowledge, new skills and new attitudes, values and ways of behaving; that is, they have to learn a new academic culture. Therefore, academic culture is unfamiliar to many students who come from different countries background. English-speaking universities are the universities who have used the language of English as an instruction. However, it is not necessary that those universities are sharing the same academic culture although they are teaching in English. One of the ideas for academic culture is there is more than one way to approach a problem. Scholars tried to find the most useful answer when they are approaches to a problem in different ways. Each scholar presents their ideas in the way that he or she does agree with and criticizes ideas that he or she does not agree with. This shown that there are many scholars in English-speaking universities believe academic knowledge develops. *dont understand the describe how many scholars in English-speaking universities believe academic knowledge develops. MCD 1510 Learning Studies (Task 3) Academic writing is a particular style of formal and expressive writing. In this form of writing, it should be third person, formally toned writing and precise words. Text 4 is another extract from an article on deforestation. There are several ways to show that this text is a piece of academic article. The purpose of Text 4 is to explain what happen after deforestation, so its tone is logical, rational and impersonal. It is logical because it outlines the happen after deforestation, so the reader can see the reasoning. Besides, it is rational because the article is based on evidence and research. It is important to use evidence and reasons in academic writing, because it shows whether the research is based on support or not support. Therefore, there is supporting arguments and facts for this article which the reader can check it. It is impersonal, because it is based on verifiable evidence not personal feelings. It is objective writing because the article is written in third person not first person. Other than that, it is a formal writing style because there is no slang, no abbreviation and complete sentences. Based on the referencing, it is an authoritative website by government. This means that it is the website which reader can trust the argument and facts for the article. There are one more features of academic arguments can be identified. An academic article has the strength and logical order of arguments. The information should be giving verifiable to support the discussion when writing an academic article. Besides, this article is using formal words for the writing. MCD 1510 Learning Studies (Task 4) There are some major features of academic culture in University life. One of the major features of academic culture in University life is student voice should come through when writing academic work. This means that excessive cutting and pasting other peoples ideas is not encouraged. It is so called plagiarism when students are cutting and pasting other peoples ideas in their assignment. Besides, student arguments need to be well supported to make their arguments stronger and avoid plagiarism. Otherwise, students are also expected to get the main ideas in other argument and critically evaluate the merit of argument. Other than that, student arguments need to be logical and evidence based. This means you have to remain objectives or impartial. Therefore, there is supporting arguments and facts for this article which the reader can check it. After that, students are advised to engage in wide reading. It brings out multiple perspectives which are different opinion and have a range of arguments to support the point of view. This means that ideas are no black or white.

put me in coach :: essays research papers

With the increasingly frantic, crass commercial push for premature seasonal spending, the holidays seem to commence earlier and earlier every year. Walk into any mall on Nov. 1 and you'll find holly-adorned halls already decked. The first Christmas catalogs come so early, you can swat mosquitoes with them. The broad definition of the holidays as a "season of giving" is a sentiment whereby spiritual, secular, and commercial interests collide: To give, you've got to spend. This year, though, just about every American--whether he or she celebrates Christmas, Kwanzaa, Hanukkah, or Ramadan--can probably pinpoint how early the urge to give set in. For many, the most immediate response to Sept. 11 was to give: time, blood, cash, comfort to their fellow Americans. The spirit of unity and generosity that's prevailed in the wake of the attack on our country dovetails nicely with the ideals of the holiday season, although that "peace on earth" thing seems pretty much shot to hell. At any rate, this year holiday shopping and tourism aren't just an indulgence, they're a patriotic duty. President Bush and New York Mayor Rudolph Giuliani have urged us to keep recession at bay by spending like mad and following through with any travel plans we may have, and why not? When else are you going to have a built-in excuse for both compulsive shopping and touring? Besides, as far as demonstrating patriotism goes, both sure beat enlisting. Travel and tourism businesses especially have been feeling the pain of the post-Sept. 11 pinch, and they could probably use a boost. Which is why, on a balmy November morning, I'm boarding a charter bus for a day trip to New York. I've convinced a few game colleagues to join me, figuring we can help give an ailing local business a shot in the arm, furnish a beleaguered metropolis with some tourist bucks, and get some Christmas shopping done to boot. Pikesville-based Superior Tours--whose Manhattan-bound bus is a fave among my friends for its quirky perks as much as for its reasonable cost ($40 round-trip)--haD reportedly been having trouble filling it's once-popular New York runs. put me in coach :: essays research papers With the increasingly frantic, crass commercial push for premature seasonal spending, the holidays seem to commence earlier and earlier every year. Walk into any mall on Nov. 1 and you'll find holly-adorned halls already decked. The first Christmas catalogs come so early, you can swat mosquitoes with them. The broad definition of the holidays as a "season of giving" is a sentiment whereby spiritual, secular, and commercial interests collide: To give, you've got to spend. This year, though, just about every American--whether he or she celebrates Christmas, Kwanzaa, Hanukkah, or Ramadan--can probably pinpoint how early the urge to give set in. For many, the most immediate response to Sept. 11 was to give: time, blood, cash, comfort to their fellow Americans. The spirit of unity and generosity that's prevailed in the wake of the attack on our country dovetails nicely with the ideals of the holiday season, although that "peace on earth" thing seems pretty much shot to hell. At any rate, this year holiday shopping and tourism aren't just an indulgence, they're a patriotic duty. President Bush and New York Mayor Rudolph Giuliani have urged us to keep recession at bay by spending like mad and following through with any travel plans we may have, and why not? When else are you going to have a built-in excuse for both compulsive shopping and touring? Besides, as far as demonstrating patriotism goes, both sure beat enlisting. Travel and tourism businesses especially have been feeling the pain of the post-Sept. 11 pinch, and they could probably use a boost. Which is why, on a balmy November morning, I'm boarding a charter bus for a day trip to New York. I've convinced a few game colleagues to join me, figuring we can help give an ailing local business a shot in the arm, furnish a beleaguered metropolis with some tourist bucks, and get some Christmas shopping done to boot. Pikesville-based Superior Tours--whose Manhattan-bound bus is a fave among my friends for its quirky perks as much as for its reasonable cost ($40 round-trip)--haD reportedly been having trouble filling it's once-popular New York runs.

Character of Mr. Ramsay in Virginia Woolfs To The Lighthouse Essay exa

The Character of Mr. Ramsay in To The Lighthouse      Ã‚  Ã‚   When reading novels, it is important to understand the aspects of each character to completely get the message that the author is trying to send to the reader.   In the novel, To The Lighthouse, Virginia Woolf illustrates the character, Mr. Ramsay as a husband and a father of eight.   As a husband, he mentally abuses his wife, Mrs. Ramsay, and as a father, Mr. Ramsay discourages and psychologically abuses his children to an extent that makes his children hate him.   Mr. Ramsay has another side of compassion, and love for his family.   Woolf describes Mr. Ramsay as insensitive, malicious, and brutal toward his family, but he also desires happiness and wants the best for his family.      Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Although Mr. Ramsay often scolds and mentally abuses Mrs. Ramsay, all he wants is love and affection from his wife.   For example, when Mrs. Ramsay lies to James about the next day's weather, "There wasn't the slightest chance that we could go to the lighthouse tomorrow" (31).   This comment shows that, if Mr. Ramsay doesn't want to do something, they are not going to do it.   During the same conversation Mr. Ramsay say something that he would later realize he shouldn't of said.   Mr. Ramsay regrets getting upset at his wife for no reason and he is ashamed of the actions that he took.   As a result of hurt that he caused his wife, Mr. Ramsay wants to make her happy again.      Next, the novel displays Mr. Ramsay's insensitivity towards Mrs. Ramsay when his comments make her "bend her head as if to let the pelt of jagged hail, the drench the dirty water, bespatter her unrebuked" (32).   This illustrates Mr. Ramsay as heartless to other's feelings, it seems like he enjoys torm... ... are abusive, but he also has the positive traits of sincerity and sensitivity toward his family.   Woolf illustrated Mr. Ramsay as both mentally abusive, but also loving and caring toward his wife, Mrs. Ramsay.   Mr. Ramsay is very harsh and critical toward his children because he wants the best for them and for them to become self-sufficient, but his children do not realize this and makes them hate being around their father.   Woolf does not describe Mr. Ramsay as only bad or good, but she describes him as a real person with personality flaws.   She does this because it makes it easier for the reader to understand the individual as a whole, instead of just a fictitious character.   By using this writing technique, Woolf allows the readers to fully grasp the concept of the character.    Works Cited Woolf, Virginia.   To The Lighthouse.   New York: Harvest, 1955.

Destiny, Fate, Free Will and Free Choice in Oedipus the King - Avoidance of Prophecy :: Oedipus the King Oedipus Rex

Avoidance of Prophecy in Oedipus Rex    Oedipus Rex illustrates the Greek concept that trying to circumvent prophetsÕ predictions is futile. The play includes three main prophecies: the one made to Laius concerning his death by the hands of his son, a similar one directed to Oedipus, and one made by Tiresias foretelling OedipusÕ discovery of the murdererÕs identity. Both recipients of these oracles attempt to avoid their destinies, but both wind up following the paths which the Fates have prescribed. Laius had received a prophesy which declares Ã’that doom would strike him at the hands of [his] son....Ó Jocasta, in an attempt to ease OedipusÕ worries, endeavors to defame prophesy in general by describing LaiusÕ apparent circumvention of the augury. When LaiusÕ son wasnÕt yet three days old, the king had the infantÕs ankles fastened together, and then gave the boy to a henchman to be flung onto Ã’a barren, trackless mountainÓ; Jocasta believes her son dead. Laius had believed that by killing his only son, he would be able to avoid the oracleÕs prediction. However, the shepherd entrusted with the terrible task of infanticide pitied the baby and gave him to another shepherd, who, in turn, donated the child to the King and Queen of Corinth. The boy, Oedipus, was raised as the son of King Polybus and Queen Merope, and still believes himself to be their issue even as Jocasta relates the ironic story of his own previous Ã’death.Ó Oedipus, of course, finds out that it was indeed his own, true father, Laius, that he has killed at the crossroads at Phocis. LaiusÕ attempt at foiling fate didnÕt work; Oedipus killed him because of a slight insult. Because Laius felt to shameful to kill the infant himself, he took a risk in hoping that his loyal shepherd would murder the child for him. That risk allowed Oedipus to live and, therefore, to kill his own father without knowing his true identity. Had Laius not attempted to have his newborn 1 killed, the boy still would have caused his fatherÕs death somehow, because the oracles are never wrong, and most Greeks realize thereÕs no way to escape fate. Oedipus also tries to avoid his fate, which he had received from ApolloÕs oracle at Delphi. While Oedipus lived as Prince of Corinth, a drunken

Systems Model; Critique

Critique the relevance of the systems model to the study of politics Models, theories and concepts as approaches for analysing policy and decision making have been developed by political and social scientists to guide the study of public policy, to facilitate communication and to suggest possible explanations for policy actions. This essay is a critique of the relevance of the systems model to the study of politics. A model is conceptually defined as a theoretical representation of empirical data that aims to advance understanding through highlighting of significant relationships and interactions. According to Heywood (2007) one of the most influential models in political analysis is the Political system model developed by David Easton (1979, 1981) which aims to explain the entire political process including the functions of the major political actors through what is called systems analysis. A system is an organised and complex whole, a set of interrelated and interdependent parts that form a collective entity. Roskin, Cord, Medeiros & Jones (1997) concur that in the political systems model the politics of a given country worked the same way as a biological system. Here they were trying to emphasise the interrelationships and inter dependence likening it to the biological human body; how the various organs needed or related to each other and likening this to the political system. Systems theory is therefore the theory that treats the political system as a self regulating mechanism responding to inputs (demands and supports) by issuing authoritative decisions or outputs (policies). David Easton’s model illustrated the existence of a linkage between inputs and outputs in a political system(Heywood, 2007). Inputs consist of demands and support from the general public and demands in a political system range from pressure for the need of a higher standard of living, improved employment opportunities, greater protection to minorities, improved social benefits among many. Support on the other hand includes ways in which the public responds to the political system that is by paying taxes, offering compliance to the state through participation in public life and other societal issues. Heywood (ibid) further asserts that outputs on the other and are in the form of laws promulgated by government, consisting of decisions and actions of government that is the passing of laws, the imposition of taxes and most importantly allocation of public funds. The outputs generate feedback which consist of further demands and support from the general public. Further Easton referred to what he called gatekeepers being political parties, church organisations, pressure groups which gatekeepers manage the percep tion of the people and convey their inputs in the form of demands and supports. Outputs from government go back to the people and the cycle goes on and on. He projected that a political system tends to operate at equilibrium as its survival depends on outputs being brought into line with inputs. However, according to Anderson (1997) the usefulness of the systems theory in studying public policy is limited by its highly general and abstract nature. Older studies have devoted little attention to the nature and definition of public problems. It is now conventional wisdom that policy study that does not consider the characteristics and dimensions of the problems that stimulate government action is less than complete. In Easton’s model there is no clarity on the inputs which are the problems of the public. It gives a general picture of society. The importance lies in knowing both why some problems are acted on and others are neglected and why a problem is defined in one way rather than another. It is also important to know the nature of the problem whether it is foreign or domestic, a new item or an outgrowth of an existing policy to determine the ensuing policy making process, issues that the systems model is silent on. According to Jackson & Jackson (2003) the basic argument of systems analysis is that governments are the centre of political systems which involves three stages mainly the effects of the environment on a political system by making multiple demands, as well as providing fundamental support. A demand can be defined as a condition or situation that produces needs or dissatisfaction among people for which relief or redress is sought. For example problems such as air pollution, unwholesome food, abortion, urban congestion, crowded prisons and global warming are conditions that may become problems if they produce sufficient anxiety or dissatisfaction to cause people to seek a remedy. For this to happen people must have some criterion or standard by which the troubling condition is judged to be both unreasonable or unacceptable and appropriate for government to handle Anderson (1997). Conditions do not become public problems unless they are defined as such, articulated by someone or defined as such. The systems model therefore does not explore these highlighted problems. According to Jackson & Jackson (ibid) the systems analysis is criticised often arguing that the model on which it is based does not help discern which part of a political system are essential or influential. It is further argued that it is impossible to predict how or even whether a change in one part of the system will affect another part. Furthermore political systems are not as closely related as the model implies. Political systems are not as static as the model implies Another criticism of the systems theory is that it does not acknowledge the changes that occur with time. According to Roskin (et al) systems change over time with the rise of new powers, new technologies and new alliances. It does not even recognise the existence of bigger entities with many components for example countries or groups of countries that interact with each other forming international systems. To some the fall of the Soviet empire in the 1990’s marked the end of the cold war and the bipolar system. But some argue that the bipolar system did not end with the collapse of the Soviet Union, but rather a multi polar economics race emerged. As Moscow gave up the East European nations and no longer posed any invasion threat to Western Europe which moved closer to unity in the European Union (EU). All barriers among the fifteen members disappeared, producing a single economy if not a single political entity. The United States on the other hand had some economic problems, massive trade deficits following massive budget deficits making it the biggest debtor. It could no longer call the tune and get alliance from allies in Europe and Asia. Countries of the Eastern bloc consolidated their political system significantly. The systems model is limited in this sense in that its diagrammatic representation is only limited to small entities. According to Anderson (ibid) a condition to be turned into a problem, must be seen as an appropriate topic for governmental action and further, as something for which there is a possible governmental remedy or solution. The systems model does not articulate the inputs fed into gate keepers, neither does it clarify the difference between conditions and problems. Those who oppose government action to ban smoking in public places may argue that tobacco smoke is not harmful, or that smoke is a matter of individual choice and should not be regulated. Professor Wildavsky contends that officials are unlikely to deal with a problem unless it is coupled with a solution. He thus, states that ‘a problem is a problem only if something can be done about it’,(Anderson, ibid). Thus in Easton’s model there is no emphasis on the nature of the inputs. Power distribution in the systems model is not adequately explored in the graphical representation. In today’s world for example the American system, political power is fragmented and dispersed by constitutional prescription and political practice. Many points of official decision making exist and a multitude of officials share in the exercise of political power and the formulation of public policy. Structural functionalism focuses on the different levels of a system and their reciprocal influences and also the possibility of making generalisations about them. It is premised on what structures perform what functions in any given system and under what conditions. Key proponent Almond (1960) critically examined Easton’s model and proceeded to look for the functions that could be included among the inputs and outputs of a political system and identified six functions. Chief among these functions is interest articulation, interest aggregation, rule application and adjudication and communication. Political systems consist of units or structures that perform certain or particular functions. The detailed variables with which the model is concerned are structural that is pressure groups, political parties, the legislature among many. Political systems are compared on the basis of the functions that are performed by their units. However, according to Jackson &Jackson (ibid), the structural functional approach does not accommodate itself well to the state as a dynamic entity. The mechanical role of performing functions is assigned to the state. It ignores the human element that those who perform functions of the state may have their own interests. Some critics even argue that structural functional approach places too much emphasis on technology and rational procedures and obscures the relationship between structures and functions. Almond seems to contend that all systems must evolve in the same manner and direction as did the Anglo American Democracies if they wish to develop to higher political stages. David Easton’s model of a political system is the basis of most contemporary political systems. But however, it is only ideal as there are constant changes that occur in the society we live in, therefore an equilibrium can never be achieved. It forms a basis of analysis upon which scientific generalisations can be made. REFERENCE Anderson, J. E. Public policy making; An introduction (3rd edition). Houghton Mifflin Company: Boston Heywood, A. (2007). Politics (3rd edition). Palgrave Macmillan: New York Jackson, R. J. & Jackson, D. (2003). An introduction to political science. Prentice Hall: Toronto Roskin, M, Cord, R. L, Medeiros, J. A, & Jones, W. S. (1997). Political science; an introduction (6th edition). Prentice Hall International (UK) Limited: London

Comparative Paper Play School and Hi-5 Essay

Despite all the modern excitements that Network 9’s Hi-5 presents, the traditional and ABC’s Play School offers more for early learners. These two children shows are compared in the features of form, purpose, audience and social context. Hi-5 is contemporary and fast paced reflecting the modern culture whereas Play School maintains a sense of simplicity and the traditional elements which still fulfil the 21st century child. The importance of Hi-5 is to entertain whereas Play School educates effectively. The purpose of the opening credits is to draw out the wanted moods of the audience. Apparently, each calming episode of Play School begins with its symbolic, cheerful tune introducing the familiar characters. The opening animation is set in softer tones which attract an open gender audience with characters inviting them to, â€Å"come inside.† This sets up a comforting atmosphere where the children feel valued and safe, allowing learning to take place. Through the opening credits, Play School displays traditional, simple values which emphasize and develop their main purpose of education. Hi-5 is very much concerned with image, consumerism and technology, and as seen in the opening credits, it immediately reinforces the main purpose of entertainment. The vibrant colours which are almost glowing and the coloured patterns, female titled the audience into a state of joy, somewhat reproducing the scene at a disco. The opening credits heavily feature their Hi-5 logo, which in turn is a devious form of product placement. Overall, both shows’ opening credits are shown in a uniquely way. Play School is presented in a calm and a peaceful playful way, whereas, Hi-5 is shown in an upbeat and over exaggerated enjoyable, fun way. Whereas Hi-5’s priority is to create excitement and sell the product through setting and music, Play School’s aim is to provide education in an enjoyable way and helping the children’s intell igence and development. Play School is filmed in a studio resembling a house, in a safe, comfortable and calming surrounding encouraging learning. The realistic setting is provided with familiar, recognizable features such as house lights and colourful curtains. Many aspects of learning are taught through well-known songs sung in the traditional, common style to the simple supplement of a piano. The natural lighting adds to this sense of reality, and a controlled colour frame creates a calm, familiar mood for the audience. Hi-5 too, is shot in a studio, however, it is filmed with the presence of a live audience emphasising a concert setting, reinforcing its main purpose of entertainment. The vibrant lights blink like a performance, and the setting is spare with no familiar objects. This reflects modern popular culture, celebrity obsession and playful fun. Yet, while unfamiliar, Hi-5 is still very exciting, inspiring the children’s imagination forcing them to use their imagination. This creates a happy atmosphere emphasising an exciting and energetic mood reinforcing the main purpose of entertainment. Therefore, both television shows have different and similar ways to engage the audience and their emotions. The structure of these two shows is controlled by the film techniques and technology. Hi-5 relies on flashing disco, coloured effects and cameras, whereas, Play School relies on a more naive approach. The constant, linear panning and minimal editing present in Play School reinforces the slow, calming mood. The viewer’s point of view is enhanced through the use of camera angles and a balanced full range of shots. This reinforces closeness and a connection between viewer and presenter. The minimal use of technology in Play School is non-threatening; everyday objects are used to make craft which breaks down social barriers and encourages imagination. The toys used are familiar and old-fashioned, encouraging a sense of tradition. Hi-5 however uses modern filming techniques with multiple cameras and fast, complex editing. The camera angles and differing points of view are unusual adding to the excitement and overexcited emotions. Combined into Hi-5 is animation, using props and graphics which appeal to a slightly older audience who live in a technological world. The props used, increase the party image preventing children from using their imagination. The main purpose is to entertain, whereas the purpose of Play School is to educate. So therefore, the features used in both programmes differ in order to meet the intended purposes. Through the use of soothing and calm tones, Play School enables their viewers to feel safe, while engaging them in learning. Through repetition, questions, instructions, alliteration and rhyme, the presenters repeat that learning is easy and fun. The combination of languages like in the simple song, â€Å"Bravo Bravisimo,† and the inclusion of sign language, Play School highlights social acceptance and multiculturalism creating a stronger bond between the viewer and th e presenters, reinforcing the purpose of education. The light, good humour is also combined to fulfil their secondary purpose of entertainment. Hi-5 uses the sophisticated and complex humour of jokes and parodies. Through giggling for instance, an exaggerated and happy tone is created as the presenters attempt to reflect a child’s intelligence. This is further reinforced through the regular use of everyday language creating an overly friendly environment, whereas, the exaggerated body language reinforces entertainment and excitement. Through developing forms, purposes, audiences and social context Hi-5 and Play School contrast hugely. It is clear that the purpose of Play School is to educate whereas entertainment is the main purpose of Hi-5. Through aiming the intended emotions at their audience, both these programs achieve their intended purpose and social context.

Contribution of agriculture in the economy of Bangladesh Essay

The economy of Bangladesh is primarily dependent on agriculture. About 84 percent of the total population live in rural areas and are directly or indirectly engaged in a wide range of agricultural activities. The agriculture sector plays a very important role in the economy of the country accounting for 31. 6 percent of total GDP in 1997-98 at constant (1984-85) prices. The agriculture sector comprises crops, forests, fisheries and livestock. Of the agricultural GDP, the crop sub-sector contributes 71 per cent, forest 10 per cent, fisheries 10 percent and livestock 9 per cent. The sector generates 63. 2% percent of total national employment, of which crop sectors share is nearly 55 %. Agricultural exports of primary products constituted 10. 4% of total exports of the country in 1997-98. In the past decade, the agriculture sector contributed about three percent per annum to the annual economic growth rate. The agriculture sector is the single largest contributor to income and employment generation and a vital element in the country’s challenge to achieve self-sufficiency in food production reduce rural poverty and foster sustainable economic development. The Government has therefore accorded highest priority to this sector to enable the country to meet these challenges and to make this sector commercially profitable. Agriculture has been playing a vital role in socio-economic progress and sustainable development through upliftment of rural economy, ensuring food security by attaining autarky in food gains production, alleviation of poverty and so on. In FY-2004-05, the combined contribution of all sub-sectors of agriculture (crop, livestock, forestry and fisheries) to GDP is 21. 91 percent (table 7. 2). The crop sub-sector alone is projected to contribute 12. 10 percent to GDP and fisheries sub-sector accounts for 5. 03 percent. Of the total labor force in Bangladesh, 5. 17 percent are engaged in agriculture (BBS labor force survey, 2002-2003). The contribution of agriculture products (including raw jute, jute goods and tea) to the total export of the country is 5. 79 percent (FY2004-2005). In terms of value addition, the contribution of agriculture to the national economy is immense. Contribution of agriculture in GDP. Declining trend of contribution of agriculture sector to the Gross Development Products (GDP) continued in the present outgoing fiscal year. The growth of agriculture sector in the GDP has also gone down drastically in the last three years. National Economic Survey 2004 showed despite rise in crop production by six lakh metric ton and Taka 300 crore allocation for agricultural subsidy in the fiscal year for 2003-04, the contribution of agriculture sector in GDP has declined by 0. 54 percent from the last year. (2002-2003). After the fiscal year 2000-01, crop production did not witness any significant growth in the last three years like the growth during 1996-97 – 2000-01. Due to high volume of crop production, total food production rose to 267. 57 lakh metric tons in the FY 2001-01 from 203. 37 lakh metric tons. Even in the year of severe flood in 1998, food production increased by 12 lakh metric tons. Financial Year Contribution of Agriculture 1991-92 28. 70 1992-93 28. 21 1993-94 27. 30 1994-95 26. 02 1995-96 25. 68 1996-97 25. 87 1997-98 25. 34 1998-99 25. 28 1999-00 25. 58 2000-01 25. 02. 2001-02 23. 98 2002-03 23. 47 2003-04 23. 08 2004-05* 21. 91 Fig 1: Contribution of Agriculture in GDP In the last two fiscal years, the food production has gone down from the level in the Fiscal Year 2000-01 (FY ’01). Though the growth was slightly over one percent this year compared to last year, experts think that the growth was not sufficient in the last three years. Food production rose to 273 lakh metric tons in the current fiscal year (2003-2004). Growth rate in agriculture sector has gone down to 2. 41 percent in the FY 2003-04 from 5. 5 percent in the FY 2000-01. Agriculture growth had witnessed a negative growth of about 0. 6 percent in the following fiscal year 2001-2002. Fig: Growth of Agriculture. In the last five years, the highest growth of 6. 9 percent in agriculture sector was achieved during 1999 – 2000 when the growth in crop production was 8. 1 percent. During the year of negative growth, individual growth in crop production was also negative – 2. 4 percent. Comparatively, when the growth in agriculture sector was the highest during 1999-2000, crop production was also the highest in the last 10 years. In that year, crop production had yielded 8. 1 percent growth. Growth in crop production was much higher during FY ’00 and FY ’01 in the last 10 years. During the FY ’01, the growth in crop production was 6. 2 percent. Even in the year of severe flood, growth in crop production was 3. 1 percent. During FY ’94, FY ’95 and FY ’96, the growth in agriculture sector was -0. 7 percent, -1. 9 percent and 2 percent. In FY ’97, production started to rise and achieved 5. 6 percent in that year with 6. 4 percent growth in crop production. The trend of food production in the last ten years as charted in the Bangladesh Economic Survey 2004 has projected that food production was stagnating around 190 lakh metric tons from FY ’94 – FY ’96. But from FY ’97 to FY ’01, food production had increased from 203 lakh metric tons to 267 lakh metric tons. Contribution of Agriculture sub sector on GDP of Bangladesh Total agriculture sector is explained under four sub-sectors. They are- Growth rate in Agricultural Sector (In percentage) Budget Year Agriculture &Forestry Average Fishery Average 1991-92 1. 39 0. 44 8. 24 7. 76 1993-94 -0. 65 0. 44 7. 91 7. 76 1994-95 -1. 93 0. 44 6. 79 7. 76 1995-96 2. 03 0. 44 7. 39 7. 76 1996-97 5. 57 4. 58 7. 67 6. 18 1997-98 1. 63 4. 58 8. 98 6. 18 1998-99 3. 24 4. 58 9. 96 6. 18 1999-00 6. 92 4. 58 8. 87 6. 18 2000-01 5. 53 4. 58 -4. 53 6. 18 2001-02 -0. 62 1. 67 2. 22 2. 92 2002-03 3. 29 1. 67 2. 33 2. 92 2003-04 4. 38 1. 67 3. 09 2. 92 2004-05 -0. 37 1. 67 4. 02 2. 92 Contribution of each sub-sector in the economy of Bangladesh is discussed below.

Oration About Environment Essay

Power crisis is a perennial problem particularly among nations which are dependent on foreign countries for their energy source. Oil is an expensive commodity, but it is the life-blood of developing nations in their quest for comfort in life. The life of the business world in said countries depends on a highest degree on power run by oil. But they will have to bear the price of oil in order to maintain operation. Energy for household use is therefore given the backseat in importance due to its high cost. We need alternative source for that matter. Our country, the Philippines, is believed to have rich source of fossil fuel. However, the problem is how to mine it. Foreign investors are usually allowed by government to explore prospect sites. For example, one latest findings of reservoir sands and hydrocarbon at Dabakan in Mapun island, Tawi-Tawi in southern Philippines by the Exxon Mobil Corp., is now in progress. This discovery of hydrocarbons considered to occur naturally in unprocessed petroleum has prompted the company to invest another $100 million for the drilling of another well, news reports says.Significant oil and gas reserves have also been discovered in Malampaya and Galuc fields in Palawan. There are other sites of more fuel reserves being mined by foreign investors and yet our country imports expensive oil. Isn’t it embarrassing that our country which is rich in fossil fuel underneath, is again being threatened by power shortage, the timing of which is projected to be on the 2010 election day? In fact, it is already beginning to happen these days. Here, let me share you my personal observation and suggestions to my countrymen along this energy problem. I want to share my views and opinion, in the hope that it would also serve as an eye-opener to people in underdeveloped or developing countries as well, in the following oration piece I wrote for my daughter in high school which she delivered as a contest piece. From this , you can deduce about the state of our power problems more than 15 years ago and which is still gaining intensity now. Please allow me to give a backgrounder to this oration piece. My daughter emerged champion in a city division oratorical competition when she was in fourth year high school in 1994. She garnered a gold medal. She represented the division schools in the next level, regional contest. She didn’t make it there though, but the experience was something she cherishes to this day.

Education College Personal Statement Example | Topics and Well Written Essays - 250 words

Education College - Personal Statement Example Besides, I could encourage my parents to save money by having a 401K. At work, I am always seeking ways to be creative to streamline my reporting. For example, I support the sales group and I tried to view expense reports in detail because I needed to fulfill my business partner's needs. It was quite sure for me that someone in corporate would be able to provide me with the data I was requesting. I contacted corporate and after talking to several departments I was able to obtain the report that was needed. I am persistent and won't stop enquiry until getting the answer. My parents motivate me when it comes down to education. They are not educated and my form of paying them back is to continue my education. Thanks to my parents as they gave me chance to continue in a country that provides me facilities to advance my education. This country offers me enough opportunities to continue my education regardless of age, gender and ethnicity. I am the first generation of my family living in the United that has earned a college degree and hopefully I will also be the first one obtaining a masters degree. If admitted to the program, I will bring with me my enthusiasm, dedication, and stalwart work ethics. I am proud of what I have accomplished till this moment in my life and see much of it as a stepping stone towards a successful future in the business world.

Stem Cell Essay Example | Topics and Well Written Essays - 500 words

Stem Cell - Essay Example For millions of others, the time has come to overcome the unfounded religious and political obstacles that have log-jammed this river of hope and proceed with stem cell research and development. The application of stem cell research is an ethical endeavor that could result in the saving of millions of lives, untold misery, and offer hope to millions that suffer from disease and disability. Stem cell research is science. It is no less science than in-vitro fertilization, organ transplants, and blood transfusions. Our scientific tradition compels us to explore new uses for science and craft ways to put it to work to alleviate suffering and premature death. Blocking science for political purposes is unconscionable and as Kinsley reminds us, "Imagine being paralyzed by a spinal cord injury in your teens, watching for decades as medical treatment progresses but not quite fast enough, and knowing that it could have been faster." This concern is also shared by an overwhelming number of Americans. While most Americans favor moving ahead with stem cell research, those that oppose it most often cite religious objections as their reason (Americans Speak Out). Strict conservative Christians have blocked federal funding for increased research as they have mistakenly related it to the abortion issue.

Business and marketing Law Essay Example | Topics and Well Written Essays - 2000 words

Business and marketing Law - Essay Example infringement on the civil right of an individual, through which the wrong doer has to compensate the injured party in the community, this injured party is therefore supposed to obtain his compensation by taking the action through which his legal rights are violated. 1 So in this case of Mike and Grace, who work at an Australian post’s mail sorting centre, there existed some negligence as part of the law of tort, negligence is normally defined as the breach of a duty caused by an omission to do something which a realistic man would do or would not do, simply it means the neglect of the use of ordinary care and skills by which the plaintiff suffers an injury. To claim an action in this law the plaintiff must therefore prove that the defendant owed him a duty of care, that there has been a breach of the legal duty and also he has to prove that he has suffered an injury either to his person or to his property, without the three points, then the plaintiff is not entitled to succeed in his action. Therefore in this mail sorting case we find that various elements of the tort of negligence were practiced these include: Under this law it is said that if a man is near to another or near to a property of another, then there is a duty that lies on him not to do anything that may cause a personal injury to the other person or his properties. 2 Therefore one should take a reasonable care to avoid acts that he can reasonably foresee would injure the other person. In this case we see that mike and grace who received a strange bulging parcel that they suspected to be containing a dangerous or illegal matter, took no duty of ensuring safety by storing the parcel in an unlocked cupboard even though they suspected that the parcel contained an illegal matter and through their negligence we find that the snakes escaped from the box and went to the streets where by it caused panic and distress among the people near the centre, whereby some of them were really injured, therefore if

Evaluating compliance of chemotherapy administration safety standards Research Paper

Evaluating compliance of chemotherapy administration safety standards of practice in anoncology day centre - Research Paper Example The Alfred Health Department of Haematology and Oncology day Care Unit observed the need to reduce the occurrence of and minimize risk of errors while increasing efficiency of services to its chemotherapy patients. With regard to this need, the day care unit decided to conduct a survey to evaluate if the practice is in compliance with ASCO/ONS Chemotherapy Administration Safety Standards. The researcher captured data by recording the responses of participants that were mostly ‘yes’ and ‘no’ together with short comments with regard to each standard. The findings were recorded, discussed and evaluated accordingly. After the survey it was discovered that the unit was in compliance with five of the eight ASCO/ONS Chemotherapy Administration Safety Standards. Owing to this, the survey came up with three recommendations that the unit must adhere to and implement them effectively in order to fully comply with chemotherapy administration safety standards The Alfred Health Department of Haematology and Oncology realized that there was need to come up with safety strategies that would result into minimizing the occurrence of and reduction of the risk of errors while increasing efficiency of service to its patients. Consequently, the Oncology department recognized that there were no accessible safety standards that could assist in assessing chemotherapy administration safety. Owing to these facts, the Hospital decided to conduct a survey using the American Society of Clinical Oncology (ASCO) and Oncology Nursing Society (ONS) standards that were formulated in 2008. These standards were created to assist in the administration of chemotherapy to adult patients in the outpatient setting. The hospital came up with various tools to audit techniques basing on ASCO/ONS standards. The main objective of this research report is evaluating

Audit framework Essay Example | Topics and Well Written Essays - 5000 words

Audit framework - Essay Example Operational audit a review of any part of an organization’s operating procedures and methods for the purpose of evaluating efficiency and effectiveness. And compliance audit – Auditing process is considerably broader than the definition of an audit of historical financial statements and encompasses many attestation and assurance service activities. Definition of auditing is also includes several key words and phrases. In auditing accounting data, the concern is with determining whether recorded information properly reflects the economic events that occurred during the accounting period. Because accounting rules are the criteria for evaluating whether the accounting information is properly recorded, any auditor involved with these data must also thoroughly understand those rules. To do an audit, there must be information in a verifiable form and some standards (criteria) by which the auditor can evaluate the information. Information can and does take many forms. Auditors routinely perform audits of quantifiable information, including companies’ financial statements and individuals’ federal income tax returns. Auditors also perform audits lf more subjective information, such as the effectiveness of computer systems and the efficiency of manufacturing operations. This is a case study for auditing Southern Rock, a high street UK Bank, registered in Southampton. Here audit partner in the firm is â€Å"APMC Auditors† has provided some questions to answer. Answers of the given questions are answered as bellow respectively: The â€Å"going concern† perception is one of the regulatory foundation stone of the financial accounting arena. The spirit of going concern express that the Balance Sheet of a company must be an echo the weight of that company as if it would stay in existence for and beyond the predictable future. In other words, the going concern concept also states that the company would

Roger Shimomura's artwork writing assignment Essay

Roger Shimomura's artwork writing assignment - Essay Example e strategies include, but are not limited to: appropriation, masquerade, subversion, juxtaposition, irony, tabulation, and disturbing stereotypical thinking. The paper will aim at undertaking the analysis in order to understand how the strategies were used to represent racism and stereotypes that were directed towards Asians and how this racist and stereotypical representation is not behind the society. In Roger Shimomura’s yellow terror, there are many themes that this works display and they can be understood by having a close look and interpretation of the collection. At the Wing Luke Asian Museum, the fact that the paintings are professional works of art that says it all. One of the paintings known as the different citizens is made up such that on the right of the painting someone sees a modest gray self portrait of Roger Shimomura. On the left side there is a ridiculous caricature of a Japanese military officer who is smiling and the officer is represented as a person who has yellow skin, buck teeth, slanted eyes and oversized ears1. Through this work of art, Roger Shimomura is trying to presents some aspects of racism that existed and until today. The artwork can specifically be interpreted as the use of artwork by Roger Shimomura to show his audience the racist lens that filtered the perception of Japanese Americans. Another obvious piece of art that depicts racism by Roger Shimomura is the Roger and Janet art work in which Roger Shimomura is shown to be a big-mouthed individual, who has buck- tooth, the stereotypical big ears, and a screaming mouth next to the blue eyed wife as depicted in the art. Examining the largest painting in the exhibition yellow terror, it is evident that Roger Shimomura uses the caricatures of Japanese soldiers, which are represented as individuals who crash, tumble and collide. Roger Shimomura himself is at the center of this chaos which pushes his eyes into a slant as if creating the nightmare mental picture of the Japanese

Global Branding In The 21st Century Essay Example | Topics and Well Written Essays - 500 words

Global Branding In The 21st Century - Essay Example Global branding managers increasingly need to find ways to speak to customers individually, or in smaller groups. Global brand managers are able to communicate with their customers in ways never before possible. The opportunities of interfacing with individuals and smaller, carefully targeted interest groups, and the ability to reach them whenever and wherever they may be at any given moment, are unlimited. Global branding managers are exploring all this with a variety of approaches, making the Internet a flexible and ever-changing medium. Even branding managers, whose products cannot be obtained directly via the Internet, such as fast-food restaurants, use the Internet to communicate a favourable personality and the value of their services to create goodwill among their customers. In the midst of all this, brand presence emerges as an important means of continuity and interfacing with other communication media. If not, new brands and brand marks, that surface almost daily on the Internet, can become extinct even before being recognized and accepted by the customer. The time span for creating new brands and brand marks has been shortened substantially through the availability of computers and a wide variety of computer software.

First Impression of Iago Essay Example for Free

First Impression of Iago Essay My first impression of Iago is that he’s a manipulative and hypocritical man who tries to make up for the lack of success and happiness in his life by destroying that of others. In Iago’s first appearance in the play, he’s seen manipulating the wealthy but foolish Roderigo into giving him money. He claims to be taking this money to buy extravagant gifts to woo Desdemona on Roderigo’s behalf, but he keeps the money for himself. â€Å"Iago, who hast had [Roderigo’s] purse/ As if the strings were [his]† is clearly taking advantage of the jealous suitor of Desdemona (I. i. -3). As Roderigo is threatening to drown himself, Iago says to him, â€Å"If the/ balance of our lives had not one scale of reason to poise/ another of sensuality, the blood and baseness of our/ natures would conduct us to most prepost’rous/ conclusions† (I. iii. 325-329). This is hypocritical of Iago because he is scolding Roderigo for letting emotions and desires take over his life, but Iago lets rage, jealous, and his thirst for revenge take over his life. As a result of the lack of happiness and success in his own life, Iago feels the need to destroy that of others. When Cassio is promoted to lieutenant, Iago conspires to have him fired by suggesting that he’s having an affair with Desdemona. When Othello marries Desdemona, Iago tries to turn Brabantio against his new son-in-law. Iago is unhappy with his life – he doesn’t have the job he wants, and his marriage isn’t a happy one – so he tries to compensate by making the lives of others miserable as well. Iago appears to be a typical villain whose plots are made in an attempt to get revenge on the protagonists. His manipulative and hypocritical ways help conceal his wicked thoughts from the foolish Roderigo and over-trusting Othello.

Backgroud of Malaysia Airlines Essay Example for Free

Backgroud of Malaysia Airlines Essay Malaysia Airlines System Berhad is also known as MAS in short. MAS is founded in 1947 as Malayan Airways, but it has change its name as Malaysian Airline System in 1 October 1972 .MAS is the flag carrier which is own by government of Malaysia. MAS headquarters is situated at Sultan Abdul Aziz Shah Airport in Subang, Selangor. MAS operates flights at its first base in Kuala Lumpur International Airport, and secondary base in Kota Kinabalu. Malaysian Airlines System Berhad is the holding company for Malaysia ¶s national airlines carrier, one of the fastest growing airlines in Asia. Malaysia Airlines has two airline subsidiaries, which is Firefly MASwings. Firefly operates scheduled flights from its two home bases Penang International Airport and Subang International Airport. The airlines focuses on tertiary cities although has recently launched services to Borneo from KualaLumpur International Airport. MASwings focuses or inter-Borneo flights. Malaysia Airlines has a freighter fleet operated by MASKargo, which managers freighter flights and aircraft cargo-hold capacity for all Malaysia Airlines passenger flights. MAS are using this type of craft Airbus A330-200 and A330-300. Boeing 737-400, 800 and400/400. Malaysia Airlines operates a fleet of aircraft with two cabin configurations. Malaysia Airlines B777-200ER fleet has a two configuration which is Golden Club Class and Economy Class. Its B747-400 fleet has a three-cabin configuration, also including First Class. Malaysia Airlines premium cabins and Economy Class have been giving numerous awards for excellence in product and service delivery. From a small air service, Malaysia airlines have grown to become award-winning airline with more than 1000 aircraft, servicing more than 110 destinations across six continents. Malaysia Airlines also practiced the online booking and buying to make their reservation or purchasing way easier for passenger. With this online purchasing, the passengers need to fulfill their details like the destination they want to go and the departure place they want. The payment will settling via the online banking. Internet user can book their air ticket, hotel, and train ticket and rent car via Malaysia Airlines Website.

Verbal And Nonverbal Communication English Language Essay

Verbal And Nonverbal Communication English Language Essay Introduction The communication process made of  a message being sent and perceived by the others. The message may be verbal or non-verbal. Communication means talking, making friends, interacting with people, having relationships either private life relationships or work related. Communicating with others is essential in leading a normal life. We all communicate in our own way but we need to learn how to do it effectively. Communication has two types, there is verbal communication and non verbal communication. The verbal is includes oral communication mean that through words and writing. Example, a lecturer writing at the whiteboard and speaking at the class, and the students are writing what the lecturer spoke out and read what lecturer wrote out. Second, non-verbal communication is without words mean that is expressive behaviors and body language/body signal. Examples, a boy kiss a girl to show the girl that he love her. The communication process is the guide toward realizing effective commun ication. It is through the communication process that the sharing of a common meaning between the sender and the receiver takes place. Individuals that follow the communication process will have the opportunity to become more productive in every aspect of their profession. Effective communication leads to understanding. The communication process is made up of four key components. Those components include encoding, medium of transmission, decoding, and feedback. There are also two other factors in the process, and those two factors are present in the form of the sender and the receiver. The communication process begins with the sender and ends with the receiver. When encoding a message, the sender has to begin by deciding what he/she wants to transmit. This decision by the sender is based on what he/she believes about the receivers knowledge and assumptions, along with what additional information he/she wants the receiver to have. It is important for the sender to use symbols that ar e familiar to the intended receiver. A good way for the sender to improve encoding their message, is to mentally visualize the communication from the receivers point of view. 1.1Types of Communication Communication can occur via various processes and methods and depending on the channel used and the style of communication there can be various types of communication. 1.1.1 Verbal communication Verbal communication is divided into written and oral communication. The oral communication refers to speaking words in the communication process. Oral communication can be face-to-face communication or a conversation over the phone or on the Messenger chat over the Internet. Spoken conversations or dialogs are affecting by voice modulation, volume and even the speed and clarity of speaking. The Another type of verbal communication is written communication. Written communication can be via letters, newspaper, mail, or email. The effectiveness of written communication depends on the style of writing, grammar, vocabulary used, clarity and precision of language. Below are some types of verbal communication: Types of verbal communication -speaking and writing -reading and listening Face to face discussions Telephone conversations 1.1.2 Non-verbal communication Non-verbal communication is includes the body language or expressive behaviors of the person who is doing, which will include the body posture, overall body movements, and the hand gestures. The facial expressions are also play a major role while communication since the expressions on a persons face say a lot about his/her mood. On the other hand gestures like a handshake, wave hand to say hello or goodbye, a smile or a hug can independently convey emotions. Another example, a person want to show uncertainty will make some ehhà ¢Ã¢â€š ¬Ã‚ ¦ahhà ¢Ã¢â€š ¬Ã‚ ¦ermm sounds to mean that are not sure. Non verbal communication can also be in the form of pictorial representations, signboards, or even photographs, sketches and paintings. Types of non verbal -facial expression and eye behavior -gestures and postures -vocal characteristic -personal appearance -touching behavior -use of time and space Verbal communication also includes the written word. Written includes emails, books, letters, magazines, newspapers, notes, faxes, announcements, commercials etc. Anything that is written is also verbal communication. Oral communication has also besides real words, mere grunts, cries, whimpers that people make. Each sound we make can be interpreted and seen as a certain language. Communicating with others is done more easy and it`s more easy also to understand if the two people speak the same language. 1.2 Process of Communication Channel Medium Receivers send feedback to sender Sender has an idea1 6 Sender transform idea into message Receiver interprets message Speaking Verbal 2 5 Receiver gets message Sender transmit message Writing Non-Verbal 3 4 1.3 How does one ensure that the intended audience has received the right message? Communication is a two way process. It needs to have a sender, a receiver and a message. In order to have a successful ensure that the intended audience has received the right message, we need to send the message clearly. The key to a great communication understands each other. We should know that when communicating, there might appear some barriers. Below are some of barriers of communication: Between people 1) Difference in perception 2) Incorrect filtering 3) Language problems 4) Poor listening 5) Different emotional states 6) Different background 7) Misunderstandings Within organization 1) Information overload 2) Message complexity 3) Message competition 4) Lack of trust 5) Inadequate communication structure Very important when communicating to also listen to what the other person is saying. Communicating can be through body language, through signs or through visual representations. People have found many ways to communicate. The second most important way to communicate is through body language. The way we move our body and the mimics we make sends also a message, that`s why we should learn how to control our body language. Below is some way to ensure that the intended audience has received the right message: Sending the  Message There are four  elements involved  in  sending  a  message.  First,  as  the sender, formulate the  message intend to communicate. Next, consider  possible barriers  that may affect the message. This  includes experience,  the term  will  use  and  even feeling toward the subject  or  the audience. External  barriers  such  as  noise  must  also be considered. Third, encode  the message, you put  the  message into the  words you want to use. Last,  clearly communicate  (send) the message. Receiving The Message, there  are  also  four  elements  involved  in receiving a  message. The audience (receivers)  will first hear and/or see the message you sent. Second,  the message is  affected  by external barriers, if any, and  the audience own internal barriers.  Possible  internal barriers may  include  the audience experience  level,  their understanding of  the  terms used, their attitu de toward  the material,  or the way  they feel about you. Third, the audience decodes  the  message through the use of mental images. For instance, when you say the word  circus, the receiver does  not see the  letters that  form the word. Instead,  a mental  image  of some sort appears.  Fourth, the audience interpret the message.  Clearly,  at this  point in the process there  is  no  way  for you to determine that  all of the audience received the message you intended.   To determine this, you must get feedback. Feedback Feedback, which may take several  forms, provides essential information about your success in communicating the message.   To get feedback, have the audience respond to oral questions and  encourage  them  to ask questions.  The audience  non-verbal  behaviors also  provide important clues  as  to  their  understanding  of  the  material. Facial expressions and body movements  often  indicate  when  audiences are  unsure  about  the  meaning  of  your message.   Ã‚  You should  be careful in accepting a yes response  when you ask Do you understand? Obtain meaningful  feedback by  asking questions  that  require  the audience to  provide  answer which indicate that they in fact  do understand exactly  what  you  intended. Listening Listening is one of our most important communication skills.  It   is   an   active   process   of hearing   and   understanding   that   demands   concentration   and   attention.   Both you and your audience have responsibilities in the communication process. You must ensure that  the learning environment is free of distractions that might interfere with the audience ability  to listen. Be alert to the non-verbal behaviors of your audience. Facial expressions  reveal  much  of what is  happening  in  the mind  of  a  audience. A quizzical look indicates some misunderstanding has occurred or  a question needs  to  be  addressed.  An audience leaning slightly forward and maintaining good eye contact  with  you  is probably interested and sincere about  learning. Raised hands and relevant questions  are sure signs that you are communicating effectively. Learn to determine if audiences are   Ã‚  listening  by the type of  feedback they  provide. Effective   Ã‚  listening depends on motivation, and you are the prime motivator in your classroom. Audience  should  arrive  for instruction ready to  learn. They should participate and ask questions as they  arise.  Audience must  understand  that they  have  responsibility for their own learning. This requires active listening on their part. 1.4 Conclusion Communication is a two way process. It needs to have a sender, a receiver and a message. In order to have a successful ensure that the intended audience has received the right message, we need to send the message clearly. The key to a great communication understands each other. We should know that when communicating, there might appear some barriers. The communication process made of  a message being sent and perceived by the others. The message may be verbal or non-verbal. Communication means talking, making friends, interacting with people, having relationships either private life relationships or work related. Communicating with others is essential in leading a normal life. We all communicate in our own way but we need to learn how to do it effectively. Question 2 2.0 Introduction Nowadays, many youngsters and gamers who like to catch up latest home video game console are using and playing Play station 3, Xbox 360, Wii in their house as it would be exciting, high graphic and satisfy gamers needs such as following games Final Fantasy VII, Metal Gear Solid 4, Assassins Creed and more. Why many people like to play home video game console? Because the PS3, Xbox 360, Wii user can entertainment at home without go out and the main point is the games graphic is High Density, everything in the game is very nice, lifelike, clearly. Our Company SonyZ has recently brought in Play station 4 (PS4), which is a high-tech slim home video game console with competes with Microsofts Xbox 360 and Nintendos Wii as part of the seventh generation of video game consoles. The Play station 4 is the third home video game console produced by Sony Computer Entertainment and the successor to the PlayStation 3 as part of the PlayStation series. This product is suitable for teenagers and game rs. Though there are many different types of home video game console out in the market, Play station 3 serves as an effective and high quality product due to its top-notch built-in features and functions.The redesigned, slimmer version of the PlayStation 3 (commonly referred to as the PS4 Slim and officially branded PS4) is currently the only model in production. It features an upgradeable 120  GB, 160  GB, 250  GB or 320  GB hard drive and is 33% smaller, 36% lighter and consumes 34% (CECH-20xx) or 45% (CECH-21xx) less power than the previous model, or one third of the original PS4 model. The Cell microprocessor has moved to a 45  nm manufacturing process, which lets it run cooler and quieter than previous models, and the cooling system has been redesigned. The RSX moved to a 40  nm process in the latest revision. The PS4 slim also includes support for CEC (more commonly referred to by its manufacturer brandings of BraviaSync, VIERA Link, EasyLink etc.) which allows control of the console over HDMI by using the TVs remote control. The PS4 Slim no longer has the main power switch like the previous PS3 models, similar to redesigned PlayStation 3 slim. Support for emulation to play PS3 titles is not present in the Slim version. This product will soon-to-be-launched. The PlayStation 3 features a slot-loading 2x speed Blu-ray Disc drive for games, Blu-ray movies, DVDs, CDs and other optical media. It was originally available with hard drives of 20 and 60  GB (20  GB model was not available in PAL regions) but various sizes up to 320  GB have been made available since then (see: model comparison). All PS3 models have user-upgradeable 2.5 SATA hard drives. The PlayStation 3 uses the Sony, Toshiba, IBM-designed Cell microprocessor as its CPU, which is made up of one 3.2  GHz PowerPC-based Power Processing Element (PPE) and eight Synergistic Processing Elements (SPEs). The eighth SPE is disabled to improve chip yields. Only six of the seven SPEs are accessible to developers as the seventh SPE is reserved by the consoles operating system. Graphics processing is handled by the NVIDIA RSX Reality Synthesizer, which can output resolutions from 480i/576i SD up to 1080p HD. The PlayStation 3 has 256  MB of XD R DRAM main memory and 256  MB of GDDR3 video memory for the RSX. The system has Bluetooth 2.0 (with support for up to 7 bluetooth devices), gigabit Ethernet, USB 2.0 and HDMI 1.4built in on all currently shipping models. Wi-Fi networking is also built-in on all but the 20  GB models, while a flash card reader (compatible with Memory Stick, SD/MMC and CompactFlash/Microdrive media) is built-in on 60  GB and CECHExx 80  GB models. 2.1 How to communicate target audience to persuade them to buy this product First, know our audience. Not just the demos, but what are their needs, desires, goals and more. When you know that, look at your product/service to see how it addresses those needs. Think, too, of how it does it in ways that no other competing product can. And push beyond that to think about the ways in which our product enhances their lives that may not be readily obvious to them. Now, you have the keys to developing a message that reaches the right audience and develops the right connect. And if know our audience that well, you also know where to find them TV viewers, internet users, newspaper readers and more. That allows you to build a strategy laying out the key points or messages you want to convey and the optimal places or ways to convey it. But whatever you do, be present and genuine in your communications. Be engaged with the audience. Reply, chat, take criticism with praise, but stay in the conversation. Thats where really start to build the connect. And also, we will use the verbal and non verbal to communicate our product to persuade target audience to buy our product. Verbal communication is divided into written and oral communication. The oral communication refers to speaking words in the communication process. Oral communication can be face-to-face communication or a conversation over the phone or on the Messenger chat over the Internet. Spoken conversations or dialogs are affecting by voice modulation, volume and even the speed and clarity of speaking. The Another type of verbal communication is written communication. Written communication can be via letters, newspaper, mail, or email. The effectiveness of written communication depends on the style of writing, grammar, vocabulary used, clarity and precision of language. 2.2 ADDITIONAL BENEFITS Every purchasers of PS 3 will have one year warranty. Consumer can send back the PS 3 to our branches if the Play station got any problem without more than one year after purchased and not include those problems such as, the Play station was soaked by water, destroyed intentionally, lost cases. If some company makes an order in more than 100~30 units of Play station 3, delivery is available. The products we sold out are not refundable. Any purchased with cash, credit card and cheque are acceptable. 2.3 Advertisement for this product We advertising it by media, this means sharing information through radio, TV or Internet. Many computer users can find our product through internet. By advertising, it also includes billboards, flyers, banners, pamphlets, bus shelters and more. . Besides that , our company used promotion the element of the service mix which allows the consumer know our latest product by many way of promote, example : our product has invite some artist to advertisement in TV , big poster beside the highway road to let consumer know it, radio ,newspaper ,phone magazines , upload to internet web to let consumer know our product. And also, By PR (or Public Relations), these are the people a business hires to get their message out to others (like news outlets for example) for them to carry the message to customers or potential customers. A good way to get lots of free coverage. Besides that, by email send and receive information to keep customers informed and clear, and by online chat sessions are an effe ctive and common way to resolve customer complaints via the business web site. At last, by mail; many businesses send information as advertising or announcements using postal mail.